The most popular photo-sharing app, Instagram, provides its 50 million users the possibility to become colonne photographers with an unique photography editing feature collection that has exploded in popularity over the previous year. However, Instagram has not only provided an innovative new medium for wannabe photographers, but for brands as well. Various brands took good thing about the possibility to give consumers an artistic, behind-the-scenes look at what their products and services have to offer. view any instagram profile
Today, some brands are using Instagram to provide consumers behind-the-scenes looks at sports activities or fashion shows. A lot of brands have even enrolled highly influential Instagram users for advertising purposes. Right here are a few brands that are effectively using Instagram for marketing, marketing and advertising purposes:
one particular ) Red Bull: Via the average social multimedia sites like Facebook and Twitter, to the new and uncharted social applications like the popular online video sharing app, Viddy, Purple Bull is obviously an industry leader when considering to online marketing – and their Instagram occurrence is the same. Red Bull posts a “daily awesome” photo, and maintains the tradition of “Flying Friday” to keep fans and followers employed. However, Red Bull won’t stop with just publishing engaging content, the brand is known to “Like” other users images as well.
2. Puma: Somewhat than simply celebrating shoes, Puma’s Instagram was create to highlight all the cool places that shoes take you. Puma has been known to send influential Instagram users to big events across the globe and take pictures. Puma even sent very lucky and influential Instagram users to Abu Dhabi so they can Instagram the Volvo Ocean Competition. Since Puma doesn’t have the following of various other brands (like Red Bull), this strategy of utilizing influential users to image events was obviously a good way of guaranteeing more people saw the pictures.
3. Tiffany’s: Tiffany’s adopted Instagram within the campaign about real love. They employed a popular fashion blogging couple to take snapshots of love stories in Paris and New York and them on Instagram. Tiffany’s also gave couples the chance to submit their own photographs using the Tiffany’s down loadable Instagram filter. Beyond just incorporating Instagram into their real love campaign, Tiffany’s also used the photo-sharing application to offer fans an inside look at how charms is made.
Though Instagram is a fairly new medium for online marketing, many brands are knowing the power of and benefits of using the photo-sharing iphone app for marketing purposes. Though it may require a lot of creative imagination and thought to work Instagram into a company’s social press strategy, those that contain done so have seen amazing results and been greatly accepted by users on the platform.